VR for the National Safety Council
Hundreds of millions of cars travel roads in the U.S. each year. Many are equipped with advanced safety features that can save lives. The National Safety Council is dedicated to educating consumers about the safety features in their cars, and the importance of a safe and alert driver. The NSC turned to YOU ARE HERE to create a memorable VR experience that explained these important safeguards.
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Our approach
We created stylized 360° animations to explain many of the modern auto safety features found in today’s cars. Leveraging a straightforward script, a friendly voice, and subtle cues, we were able to direct attention around the car to dramatic effect - illustrating common distractions that drivers face. Each short video ended with a call to learn more at the NSC’s campaign website, MyCarDoesWhat.org. All videos were packaged in an accessible Google Cardboard VR mobile application for easy viewing on Android or Apple iOS. |
Technologies:
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Results
The National Safety Council has been saving lives for more than fifty years, by staying current, and meeting people where they are. This latest foray into Virtual Reality has allowed them to modernize their approach, right when distracted drivers need it the most.
The National Safety Council has been saving lives for more than fifty years, by staying current, and meeting people where they are. This latest foray into Virtual Reality has allowed them to modernize their approach, right when distracted drivers need it the most.
