VR for Lexus at the New York Auto Show
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One of the most effective uses of Virtual Reality is in providing access to rare experiences. Lexus did this effectively at the 2016 New York Auto Show with VR apps for Samsung GearVR and Google Cardboard. Attendees got virtual test drives of Lexus' newest sports cars, driven by famous race car drivers.
Our approach Working with their marketing agency AMCI, YOU ARE HERE created VR apps both platforms, using Samsung GearVR for a higher quality experience and Google Cardboard for broader distribution |
Technologies:
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Results
The Lexus VR experience at the 2016 New York Auto Show was a stand-out success. Attendees lined up for the chance to take a virtual test drive, and were able to take the experience home with them.
The Lexus VR experience at the 2016 New York Auto Show was a stand-out success. Attendees lined up for the chance to take a virtual test drive, and were able to take the experience home with them.
