Virtual Reality for Atlanta Convention & Visitors Bureau
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At the annual American Society of Association Executives (ASAE) show, metropolitan convention and visitors bureaus work to attract the biggest shows to their cities. For ASAE 2016, the Atlanta CVB chose YOU ARE HERE to produce a VR apps for Samsung GearVR and Google Cardboard that showed off points of interest around the city in a fun and exciting way. This VR experience complemented a video wall that showed off different places in more detail.
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Technologies:
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Our approach
We ensure the experiences we create are as valuable and reusable as possible. We worked with the Atlanta CVB's content partner to ensure that all the 360° panoramas were faithfully represented in the app. Once quality was ensured on the Samsung GearVR app, we ported the app to the Google Cardboard platform for wider distribution.
We ensure the experiences we create are as valuable and reusable as possible. We worked with the Atlanta CVB's content partner to ensure that all the 360° panoramas were faithfully represented in the app. Once quality was ensured on the Samsung GearVR app, we ported the app to the Google Cardboard platform for wider distribution.
Results
The attendees at ASAE were more attracted to the booth and engaged more effectively with the Atlanta CVB team. Branded Google Cardboard VR giveaways helped to extend the ACVB's customer touch beyond the show floor.
The attendees at ASAE were more attracted to the booth and engaged more effectively with the Atlanta CVB team. Branded Google Cardboard VR giveaways helped to extend the ACVB's customer touch beyond the show floor.
