Experiential Tech for AT&T's Store of the Future
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Most people know AT&T as the phone company, and many of them come to AT&T retail stores for their phones, high-speed internet and TV. Despite their ubiquity and success, AT&T is always innovating, looking for new and better ways to serve their customers. To this end, the company maintains a number of working concept stores, dubbed “Stores of the Future.” Here, they show off their newest products and services using leading-edge technology. Since 2014, the team at YOU ARE HERE has been helping AT&T deliver on that vision. Spanning the Americas from San Francisco and Chicago to Mexico City, YOU ARE HERE delivers effective and exciting technology that wows retail customers.
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Technologies:
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Our approach
The “AT&T Drive simulator” is one of the most popular displays, pairing a beautiful curved 4K display with a touchscreen controller, all packed in a small footprint. The kiosk allows customers to tour their smart car future through an intuitive tablet interface that leads to ultra-high-resolution videos of smart car use cases, like a car unlocking your house when you return home, or making calls when you leave your phone at home. For AT&T’s “Flagship” store in Chicago, Illinois, YOU ARE HERE produced a 4-sided 3D hologram that touted the company’s “Digital Life” smart home services. A truly striking display, highly polished glass made a house appear to float in mid-air as customers watched various home automation stories come to life. An accompanying tablet controlled the action. |
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Results
AT&T has relied on YOU ARE HERE for years to engage its customers at retail, trade shows, and events. The “AT&T Drive Simulator” continues its use across stores and events.
AT&T has relied on YOU ARE HERE for years to engage its customers at retail, trade shows, and events. The “AT&T Drive Simulator” continues its use across stores and events.
