Bringing Sunday Night Football to Life for NBC Sports
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NBC’s Sunday Night Football has been the most-watched show for years, but there’s constant competition for audience, and football fans are always hungry for more. During NFL season, the NBC Sunday Night Football bus criss-crosses the U.S., traveling to the host cities of the season’s biggest games. The bus is a real attraction, and a magnet for crowds and the local media, drawing in football legends and local celebrities.
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Technologies:
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Our approach
Award-winning sports coverage is NBC’s passion, and they want fans to get in on the action. NBC hired YOU ARE HERE and sister agency CSE to create a simple and fun exhibit that put fans at the broadcast controls. Using the control room kiosk, people could edit together a highlight package, combining real NFL footage with authentic NBC Sports graphics and animation.
Award-winning sports coverage is NBC’s passion, and they want fans to get in on the action. NBC hired YOU ARE HERE and sister agency CSE to create a simple and fun exhibit that put fans at the broadcast controls. Using the control room kiosk, people could edit together a highlight package, combining real NFL footage with authentic NBC Sports graphics and animation.
Results
Fans still flock to the SNF bus each week of football season, and the control room kiosk is a consistent favorite, delighting people of all ages.
Fans still flock to the SNF bus each week of football season, and the control room kiosk is a consistent favorite, delighting people of all ages.
