HoloLens experiences and more for AT&T at Mobile World Congress

Barcelona Spain hosts the planet’s largest gathering for the telecommunications industry, and nowhere is our connected future more on display than exhibitor GSMA’s Innovation City. AT&T always commands attention within this massive booth, and they rely on YOU ARE HERE and our sister agency CSE to bring technology that will attract and engage the crowd

Our approach
This year, the booth featured mixed reality technology to tell the story of AT&T’s smart car initiative and secure networking.  We used Microsoft HoloLens headsets to give the attendee freedom to explore AT&T’s Connected Car solution, seeing how IoT sensors in the car as well as in the world guide passengers safely and efficiently through their lives.  In addition,  HoloLens was used in a synchronized demo of the amazing technology behind the winning Red Bull Formula One racing team.  These two truly spectacular experiences were joined by a host of other digital exhibits created to tell AT&T’s impressive and expanding story.

Results
AT&T’s booth was a huge draw at the show, with attendees crowding the displays and lining up to take their turn.  Technology from YOU ARE HERE is often far more effective than traditional technologies, and this year was no different.