Immersive Experiences Studio - You Are Here
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(Future) Farmers

Interesting interactions that drive discussions on advanced agriculture

Agriculture feeds the world, and the world’s largest growers meet at the Agritechnica expo each year. The future of Agriculture is the smart farm and it includes fleet management, autonomous vehicles, and other IoT technologies. Our client AGCO trusted YOU ARE HERE to create an eye-catching and informative exhibit to explain this futuristic platform. 
Technologies:
  • Motion tracking
  • Custom Interactives
Capabilities:
  • Experience Strategy
  • User Experience & Design
  • 3D Modeling & Animation
  • Application Development
Our approach
High-tech farmers and other interested attendees were able to explore the farm of the future with a wave of their hand. We used the Microsoft Xbox Kinect camera system to provide a touch-less interface that recognized users and their gestures to help them move around AGCO's futuristic farm.
Results
Attendees were drawn to AGCO's booth by the attractive visuals and the curious activity. Often crowded, the exhibit engaged the user and onlookers alike as they explored the smart farm of the future.

Location


​Atlanta, GA
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What Our Clients Are Saying

"All I can say is wow … simply amazing."
Ralph De La Vega, Vice Chairman of AT&T, Inc.

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