Game development for the NBA and Cartoon Network

These days, there's serious competition for kids' attention. That's why the NBA turned to Cartoon Network to help attract, engage, and educate their next generation of fans.  YOU ARE HERE created more than a dozen high-quality web & mobile games for young fans, aged 6-11. 

Our Approach
Leveraging the idea of "ages and stages," we divided the target audience of Kids 6-11 into three subgroups.  Games for the youngest set (K6-8) promoted discovery of basketball basics like dribbling, shooting, and running. Later games focused on These games were also tuned for children's keyboard and mouse skills. The games lived on the official kids website of the NBA, designed, built, and managed by our sister agency If/Then. 

Capabilities:

• Experience Strategy
• User Experience & Design
• 3D Modeling & Animation
• Gamification
• Application Development

Results
From 2011-2015, NBA Hoop Troop was a top sports website, at times drawing more visitors than top-performers like PGATour.com and DeadSpin.com.  Games were consistently the most popular content on the website.