Experiential Tech for AT&T at Hannover Messe 2016
. Each year, Hannover, Germany hosts a sort of industrial world’s fair where the largest and high-tech companies in the world come to share their latest inventions across millions of square feet. In 2016, the U.S. State Department asked AT&T to represent partner country USA at the event. For this most important exhibition, AT&T turned to YOU ARE HERE and sister agency CSE.
AT&T’s story is constantly growing, going beyond mobility and home automation to include IoT and Entertainment. YOU ARE HERE created a number of high impact displays and kiosks that put the depth and versatility of its offering on display.
This award-winning booth hosted thousands of delegates from a global audience during the week-long expo. The VR exhibit was a huge draw, often leading to lines 40-minutes long for its experience. An impressive large transparent touchscreen (100” diagonal) showed off an interactive 3D planet full of Internet of Things solutions. Other transparent touch screens walked attendees through creating their own IoT Apps or secure network solutions. After the show, many of the experiences were adapted and deployed for reuse in corporate offices or as mobile tools for AT&T’s field sales team.