Turning Dreams into Reality for Porsche
Exploring more natural ways to engage customers and configure cars with Augmented Reality offerings from Microsoft and Apple.
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Challenge
Car buyers are spending less time than ever at car dealerships. They want to research, configure, and price their cars online. How can Porsche help buyers customize their perfect cars online? Approach We used the latest Augmented Reality technologies to bring the car customization process to life in an exciting way. This AR configurator was originally built for the Microsoft HoloLens, but when Apple's "ARKit" SDK was released to developers, our team knew it was ready to evolve the experience. Using YOU ARE HERE's "ConfiguratAR" tool, buyers can now fuel their imagination with their iPhone or iPad - customizing their dream car, examining it from all angles, seeing it in different environments, and even taking it out for a spin. Findings What started out as an exciting test, has developed into a way that people could potentially design and purchased their vehicle in the future and maybe never set foot in a showroom again. Porsche AR - Imagine by Porsche Cars North America, Inc. - test drive it for yourself! Related
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Screens from Porsche Imagine-ARInnovation is at the heart of Porsche. We're excited to offer consumers and enthusiasts a completely new way of experiencing our sports cars. For us to be wherever our fans are - with the Porsche of their dreams - is the road ahead. Mixed Reality Prototype with Microsoft HoloLens
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