Advanced technologies for AT&T's toughest customers

AT&T partnered with YOU ARE HERE and sister agency CSE to build and execute their booth for 2014 Super Mobility Week in Las Vegas. 

Our approach
We leveraged cutting-edge experiential tools including augmented reality and holograms highlighting AT&T’s best-in-class home security, home automation, wearables and connected car offerings.  

​Results
This award winning booth brought consumers, tech media and industry insiders together with a unique platform to showcase the products in true to life scenarios.

“My initial reaction to the booth was just ‘Wow!’ I mean, it’s amazing … showcasing all these different technologies, and how AT&T is integrating them all together.”  
Chris Penrose, SVP AT&T Mobility

Technologies:

• Augmented Reality
• Holograms
• Transparent Touchscreens
• LED Walls
• Custom Interactive Experiences
• 3D Projection Mapping

Capabilities:

• Experience Strategy
• User Experience & Design
• 3D Modeling & Animation
• Gamification
• Application Development

---